Enterprise Use Cases for Augmented Reality

Collaborative Office Tools, 3D Modeling for Design, Architecture and Animation, Desktop Replacement, Retail, Healthcare, Education, Plant Maintenance, Field Service, and B2B Sales Tools

White Paper Details

Pages: 21
Tables, Charts, Figures: 5
Release Date: 2Q 2017


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Between 2008 and 2015, augmented reality (AR) was a technology gimmick looking for a market. Leveraging devices like smartphones, tablets, and, starting in 2012, smart glasses, innovators struggled with technical limitations, hype, and weak use cases. In mid-2015, the market began a time of recalibration. The most significant developments since then have been the advancement of computer vision, the integration of artificial intelligence (AI), and solid thinking around how to leverage AR to produce meaningful end user benefits.

Enterprise use cases are rapidly evolving. Where it was once imagined that AR using smartphones and tablets would be the strict purview of consumer use cases, the practicality and the ubiquity of mobile devices have opened legitimate, sustainable markets for enterprise use cases. Smart glasses capabilities have evolved, opening new opportunities in the enterprise space. While assisted reality simply overlays digital information on your vision, mixed reality (MR) has positional tracking and depth sensors to provide a more immersive experience, enabling interactions with holographic objects.

Today, we are on the cusp of sustainable market adoption of AR, both for consumer and enterprise use cases. In this white paper, Tractica presents the key use cases that will drive enterprise market adoption, including the following:

  • Collaborative Office Tools
  • 3D Modeling for Design, Architecture, and Animation
  • Desktop Replacement
  • Retail
  • Business-to-Business Sales tools
  • Plant Maintenance
  • Field Service
  • Healthcare
  • Education

This Tractica white paper covers the market for enterprise AR, providing key use cases where AR will have a positive impact. The use cases include collaborative office tools, 3D modeling for design, architecture and animation, desktop replacement, retail, healthcare, education, plant maintenance, field service, and B2B sales tools.  These trends are based on the ongoing research and analysis that form part of Tractica’s User Interface Technologies Advisory Service.

This white paper is published in partnership with Augmented World Expo 2017, the largest AR+VR conference and expo in the world with more than 5,000 attendees, which is being held in Santa Clara, California from May 31 to June 2, 2017.  Friends of Tractica may use discount code AWE7TRACTICA to save 45% on All Access and 1-day passes to the event.

Key Questions Addressed:

  • What are some of the key technology and business trends that will shape the evolution of the enterprise augmented reality market?
  • What are the key use cases that will drive adoption of AR in the enterprise?
  • What are some of the key enabling technologies that will influence development of enterprise AR?
  • What is the size of the market opportunity for mobile AR software and smart glasses hardware in the enterprise sector?
  • Who are some of the key industry players that are currently active in the enterprise AR market?

Who Needs This Report?

  • Mobile device manufacturers
  • Smart AR glasses vendors
  • Semiconductor and component companies
  • Application developers
  • Augmented reality software providers
  • Enterprise IT managers
  • Systems integrators
  • Mobile network operators
  • Investor community

Table of Contents

  1. Introduction
    1. Market Overview
    2. Market Drivers
      1. Proliferation of Smartphones
      2. Advancing Smartphone and Tablet Capabilities
      3. Advances in Underlying and Adjacent Technologies
    3. Market Forecast
  2. Use Cases
    1. Collaborative Office Tools
    2. 3D Modeling for Design, Architecture, and Animation
    3. Desktop Replacement
    4. Retail
    5. Business-to-Business Sales tools
    6. Plant Maintenance
    7. Field Service
      1. Smart Glasses in the Field
    8. Healthcare
    9. Education
  3. Acronym and Abbreviation List
  4. Table of Contents
  5. Table of Charts and Figures
  6. Scope of Study, Sources and Methodology, Notes
  7. Additional Reading
  8. AWE 2017

List of Charts and Figures

  • Enterprise Augmented Reality Revenue, World Markets: 2016-2022
  • Tractica Research Methodology
  • Collaborative Industrial Design in Mixed Reality
  • Amari Supercars Using GolnStore Smart Glasses Solution for Omnichannel Retail
  • Medical Anatomy Classroom Offered with HoloLens