Augmented reality technology provider

Company Details

Annual Revenue: $210,000 (estimated)
Year Founded: 2011
Ownership: Public (part of HP)
CEO: Mike Lynch
London, United Kingdom

Key Takeaways

  • Aurasma, a part of HP’s Autonomy division, is an informati...

Company History

Acquired in 2011 by HP, Aurasma is an information technol...

Technology Summary

Utilizing its software development kit, the Aurasma platf...

Product/Service Offerings

Aurasma’s platform is used by companies and organizatio...

Strategy and Target Markets

Primary markets for Aurasma include gaming and retail.

Competitive Positioning and Value Proposition

The Aurasma platform differentiates itself by enabling co...

Key Competitors

  • Direct Competitors: Layar, Aug...

Key Relationships

Major customers include: GQ, Universal Studios, Marvel, DreamWorks, Argos, Tottenham Hotspur, Office Depot, Disney, Lexus, Best Western, Elizabeth Arden, AMC, Mercedes-Benz, Nabisco, Vanity Fair, BBC, Kellogg’s, NBC Universal, and Honda, among many others.

Capital Structure

Aurasma was acquired in 2011 by HP and incorporated into ...

Notable News and Announcements

Company Profile Last Updated

August 25, 2015