Augmented reality company specializing in object-recognition solutions

Company Details

Number of Employees: 4 (2014)
Annual Revenue: $1.2 million (2014)
Year Founded: 2011
Ownership: Private
CEO: Caspar Thykier
London, United Kingdom

Key Takeaways

  • Zappar is an augmented reality company whose technology is b...

Company History

Founded in 2011, Zappar is an augmented reality software ...

Technology Summary

The foundation of Zappar’s offerings is the Zappar appl...

Product/Service Offerings

Zappar offers a freely downloadable augmented reality app...

Strategy and Target Markets

Primary markets for Zappar include consumer electronics, ...

Competitive Positioning and Value Proposition

Zappar differentiates itself by providing a freely downlo...

Key Competitors

  • Direct Competitors: Blippar, C...
  • Indirect Competitors: Seabery So...

Key Relationships

Major customers and partnerships include: One Direction, Asda, BBC, Warner Brothers, Coca-Cola, Sony, Rogue Magazine, Sega, Visa, Vodacom, Nissan, Hasbro, Marvel, and Lenovo, among others.

Capital Structure

Zappar had an estimated $1.2 million in sales in 2014.

Notable News and Announcements

Company Profile Last Updated

August 25, 2015