Digital advertising company focused on artificial intelligence solutions

Company Details

Ticker Symbol: NASDAQ: FUEL
Number of Employees: 1,123 (2014)
Annual Revenue: $408.64 million (2014)
Year Founded: 2008
Ownership: Public
CEO: George John
Redwood City, California

Key Takeaways

  • Founded in 2008, Rocket Fuel is a publicly traded digital ad...

Company History

Founded in 2008, Rocket Fuel is a digital advertising com...

Technology Summary

Rocket Fuel’s product and service offering relies heavi...

Product/Service Offerings

Rocket Fuel provides a range of products and services for...

Strategy and Target Markets

Rocket Fuel serves a broad and diverse set of markets, in...

Competitive Positioning and Value Proposition

As one of the largest companies using artificial intellig...

Key Competitors

  • Direct Competitors: Facebook, ...

Key Relationships

Major customers include: Angie’s List, Denny’s, DFDS Seaways, Buick, Miracle Whip, Toshiba, Lufthansa, Verizon, Lord & Taylor, CU Link, Vonage, Momondo, Liftopia, Choice Hotels, Wisk, Brooks Running Company, Birds Eye, AARP, UFC, Self Chec, Lecturio, Brand USA, Sixt, Bowflex, SmartWool, Diploma Hochschule, Enroll America, Seniorbook, TUI Suisse, The Original Muck Boot Co., Hach KG, CFM International, Auntie Anne’s, Adams, Melia Hotels International, Steigenberger Hotel Group, CANUSA Touristik, National Association for Uniformed Services, Frontlineshop, First Marblehead, Serino/Coyne, KeyLime Cove, Denver Art Museum, The Carphone Warehouse, MarketSmith, Bridgestone Retail, Epson, World Vision, Evolution Robotics, Concord Music Group, Johns Manville, 1-800 Contacts, ACE Hardware, Zumba Fitness, Sands Casino Resort, and Belvedere Vodka. Key partners include: Adobe, AOL, Alliant, Datalogix, Epsilon, Financial Audiences, Forbes, Google, IBM, MasterCard, Nielsen, Oracle, Salesforce, Twitter, Yahoo!, ABC News, Adult Swim,,, Best Buy, CBS, CNET, CNN, CVS Pharmacy, The Economist, ESPN, eBay, Fox News,, IGN, Kohl’s,, MSN, NASDAQ, MTV,, New York Post,, SEARS,, Time Inc., Variety, The Wall Street Journal, Walmart, The Washington Post, The Weather Channel, and Wired.

Capital Structure

As of 2Q 2015, Rocket Fuel had a market capitalization of...

Notable News and Announcements

Company Profile Last Updated

August 25, 2015