Immersive augmented reality provider

Company Details

Year Founded: 2011
Ownership: Private
CEO: Ambarish Mitra
London, United Kingdom

Key Takeaways

  • Blippar is an information technology company focused on prov...

Company History

Founded in 2011 by Ambarish Mitra, Omar Tayeb, and Jessic...

Technology Summary

Blippar’s technology is based on computer vision, geolo...

Product/Service Offerings

Using Blippar’s augmented reality platform, companies a...

Strategy and Target Markets

Blippar has customers worldwide, recently expanding into ...

Competitive Positioning and Value Proposition

Blippar differentiates itself by focusing on the integrat...

Key Competitors

  • Direct Competitors: Augmented ...

Key Relationships

Major customers and partnerships include: Qualcomm, Coca Cola, Disney, L’Oreal, Nestle, PepsiCo, Nike, Sony, Warner Brothers, Jaguar, IBM, Kraft, P&G, Unilever, and Condé Nast, among others.

Capital Structure

Blippar has raised over $45 million in funding, including...

Notable News and Announcements

Company Profile Last Updated

August 26, 2015