Global consumer electronics and digital distribution leader

Company Details

Ticker Symbol: NASDAQ: AAPL
Number of Employees: 98,000 (2014)
Annual Revenue: $182.80 billion (2014)
Year Founded: 1976
Ownership: Public
CEO: Tim Cook
Cupertino, California

Key Takeaways

  • The Apple Watch was released in 2Q 2015, and has been instru...

Company History

Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald ...

Technology Summary

Key software technologies underpinning the Apple technolo...

Product/Service Offerings

In addition to its personal computer platforms (e.g. Mac ...

Strategy and Target Markets

Apple primarily focuses on the consumer electronics, digi...

Competitive Positioning and Value Proposition

Apple differentiates itself from competitors by fostering...

Key Competitors

  • Direct Competitors: BlackBerry...

Key Relationships

Key partnerships include AT&T, Verizon, Foxconn, TPK Holdings, Quanta Computer, Intel, Samsung Electronics, Toshiba, Catcher Technology, and Wintek.

Capital Structure

As of 3Q 2015, Apple had a market capitalization of $598....

Notable News and Announcements

Company Profile Last Updated

August 26, 2015