Today Tractica announced its formation to provide global market research and industry analysis focused on business opportunities surrounding human interaction with technology. Headquartered in Boulder, Colorado and led by a team of veteran technology industry analysts, the firm offers research reports, advisory services, and consulting concentrating on three key sectors: User Interface Technologies, Wearable Devices, and Automation & Robotics.
“Global industry leaders are highly focused on business planning initiatives and go-to-market strategies that harness the latest technologies while also providing a compelling user experience for their customers,” says Clint Wheelock, Tractica’s founder and managing director. “These strategic projects require independent and objective market intelligence that helps companies make more informed decisions about market entry strategies, product portfolio offerings, competitive positioning, pricing, and investments.”
Tractica’s team of industry analysts and consultants, each domain experts in their respective fields, conducts in-depth qualitative and quantitative analysis on a variety of key emerging technology areas that will shape worldwide consumer and enterprise markets for years to come. The unifying themes of the firm’s research include the evolution of more intuitive user interfaces, the development of more robust artificial intelligence to enable advanced business automation, and the personalization of technology and content to facilitate a more relevant user experience. Tractica’s research and analysis focuses on the utilization of various technologies within multiple application domains including home, mobile, health, automotive, enterprise, and industrial markets.
The basis for the firm’s research methodology is primary research collected from a variety of sources including industry interviews, technology analysis, product evaluations, company assessments, and quantitative and qualitative market research focused on consumers and business end-users. Research reports blend strategic analysis with detailed quantitative models that include market sizing, segmentation, and forecasting to provide essential inputs into clients’ business planning activities. Within its market analysis, Tractica strives to provide industry stakeholders with an objective, unbiased view of market dynamics and business opportunities within its coverage areas, presenting clear and actionable analysis to support strategic planning initiatives, without regard for technology hype or special interests.
The firm is led by Clint Wheelock, an industry veteran with an extensive background in market intelligence focused on global emerging technology sectors. Wheelock was most recently founder and CEO of Pike Research, a market research and consulting firm focused on global cleantech markets, which was acquired by Navigant in 2012. For two years following the acquisition, Wheelock served as managing director of Navigant Research, the firm’s market intelligence group focused on providing clients with in-depth market analysis in the energy industry. Previously, Wheelock was chief research officer at ABI Research, vice president at the NPD Group, and research director at In-Stat.