Marketing Campaign Support

Omdia | Tractica provides its clients with a variety of go-to-market services that support marketing campaigns and other related initiatives. These consulting services may either represent the essence of a strategic marketing initiative on a standalone basis, or in other cases may provide proof points and supporting content for a broader campaign. The firm’s go-to-market services are designed to provide highly relevant and timely content to a target set of customers and industry stakeholders, utilizing the broad market perspective of Omdia | Tractica’s analysts as well as deep knowledge within their respective coverage areas.

Typical custom research services utilized for go-to-market strategies include the development of white papers, webinars and podcasts, infographics and data charts, analyst speaking engagements, report reprints, customer case studies, and video content. Deliverables are coordinated carefully with client representatives to ensure that they meet the key business objectives of the project, however Omdia | Tractica’s analysts are diligent in maintaining their research independence and objectivity throughout the course of these engagements, providing relevant context for clients’ marketing activities while at the same time not endorsing any particular company, product, or technology.

Key applications:

  • Case Study Development
  • Custom Infographics, Charts, and Tables
  • Custom Market Metrics and Data Points
  • Media and Public Relations Planning
  • Report Reprints and Distribution Licensing
  • Sales Training Support
  • Speaking Engagements
  • Trade Show Support
  • Video Presentations and Interviews
  • Webinars and Podcasts
  • White Papers