Market and Product Strategy Consulting

One of the key types of consulting engagements conducted by Omdia | Tractica is research and analysis that supports the development of successful strategies for overall market positioning in addition to product development and management, both for individual products as well as at the portfolio level. Omdia | Tractica conducts such projects for a range of industry participants, from those considering entering a new sector to established market leaders.

The output of Omdia | Tractica’s custom market analysis engagements may include strategic and quantitative assessments of market drivers and barriers, business models and product/service offerings, policy and regulatory issues, technology issues, the competitive landscape, value chain mapping, and the dynamics of customer demand. The findings of Omdia | Tractica’s market and product strategy consulting engagements are delivered through a variety of means including written reports, visual reporting tools and maps, quantitative datasets, and executive presentations.

Key applications:

  • Brand Positioning and Strategy
  • Competitive Differentiation
  • Custom Dashboards
  • Custom Research Reports
  • Executive and Board Presentations
  • Market Entry Strategy
  • Market Landscape Assessment
  • New Product Development
  • Product and Service Design
  • Product Portfolio Management