Competitive Analysis

Omdia | Tractica’s competitive intelligence services draw on its analysts’ deep understanding of the market landscape, as well as their strong familiarity with key industry players and product offerings, to provide clients with a clear and comprehensive picture of the competitive field, including assessments of the relative strengths and weaknesses of various companies and organizations. Consulting engagements include market landscape analysis, supply chain and value chain analysis, competitor profiling, benchmarking, and competitive pricing studies.

The firm’s competitive analysis includes both qualitative and quantitative techniques, utilizing both primary and secondary research sources. In its competitive analysis engagements as well as in its broader market research activities, Omdia | Tractica adheres to a strict code of ethics and does not engage in research activities that are deceptive in nature, are in violation of domestic or international laws, or which create conflicts of interest.

Key applications:

  • Competitive Benchmarking
  • Competitor Profiling and Assessment
  • Customer Relationship Mapping
  • Investment, Merger, and Acquisition Support
  • Pricing and Cost Analysis
  • Product Evaluation
  • Product Evaluation
  • Strengths and Weaknesses Assessment
  • Supply Chain Analysis
  • Technology Assessment
  • Value Chain Mapping