About Omdia | Tractica

Who we are


Omdia | Tractica is a global leader in emerging technology market research, primarily focused on Artificial Intelligence, Robotics, Advanced Computing, User Interface Technologies, and Connected & Autonomous Vehicles. We are part of Omdia which is a global technology research powerhouse, established following the merger of the research division of Informa Tech (Ovum, Heavy Reading and Tractica) and the acquired IHS Markit technology research portfolio.* We combine the expertise of more than 400 analysts across the entire technology spectrum covering 150 markets and publish over 3,000 research reports annually, reaching over 14,000 subscribers, and covering thousands of technology, media, and telecommunications companies. Our exhaustive intelligence and deep technology expertise allow us to uncover actionable insights that help our customers connect the dots in today’s constantly evolving technology environment and empower them to improve their businesses – today and tomorrow.

Research Focus

Comprehensive suite of market research and advisory services

Omdia | Tractica delivers value to its clients through the synthesis and analysis of a wide range of primary and secondary research data, providing actionable conclusions and an unbiased, objective view of the market landscape. While emerging technology markets are highly prone to hype, Omdia | Tractica’s approach is to take a business-focused, objective, and often conservative view of market opportunities, helping clients by providing a rational and balanced assessment of business opportunities within sectors of coverage.

Key research and advisory services include:

  • Research Reports
  • Research Subscriptions
  • Analyst Inquiry Sessions
  • Consulting Projects
  • Go-to-Market Services
  • End-User Surveys

In all of their client engagements, the firm’s industry analysts leverage deep technical expertise, rigorous market research methodologies, and strong business acumen to deliver results that are original, timely, and relevant to client objectives.

Why Omdia | Tractica?

Independent and Objective

Omdia | Tractica provides objective, unbiased analysis of market opportunities within its areas of coverage. Our experienced industry analysts assess companies, technologies, and business models with the singular goal of helping clients make more informed decisions about their business strategies, free of noise and hype.

Innovative and Progressive

Drawing on many years of experience in technology market intelligence, Omdia | Tractica utilizes leading-edge tools and research practices in delivering analysis to its clients. We are future-focused not just in our sector focus, but also in leveraging the latest, most relevant methods of serving our clients.

Rigorous and Experienced

Our research methodology combines supply-side and demand-side analysis to provide a comprehensive view of technology markets. Omdia | Tractica’s industry experts utilize rigorous qualitative and quantitative research methodologies to present a clear and actionable view of current market conditions and future market opportunities.